The platform is rolling out a new feature that enables them to cut down on the amount of AI-created videos appearing in their streams. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global rollout. This advancement coincides with a surge in AI content, spurred by emerging AI video creators.
AI Proliferation Online
Studies have shown that almost 10% of the fastest-growing channels on a competing service only show content made by AI. A considerable share of this content is considered “AI slop”, a phrase for poor-quality, factory-style content that is frequently absurd or surreal.
Based on user feedback that many people enjoy content created using AI tools, ranging from digital art to science explainers, and we aim to provide users the option to see more or less of that, depending on their own choices,” commented a company executive.
AI on the Platform
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as made with AI. In total, in excess of 100 m pieces of content are added to the service each day, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of reduce or increase the volume of AI-generated videos they see by accessing the topic control setting in the platform and selecting “AI-generated content”. Additional categories that are already be controlled under the setting include politics, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to tag convincing artificially created content, and it forbids malicious AI impersonations of well-known individuals or crisis events. Any authentic-looking AI-generated clip that is without a tag can be deleted under its community policies.
Additionally, the platform will henceforth apply an “AI-made” watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for experts and groups to create informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, amid controversy over plans to cut jobs for numerous content moderators in the UK. TikTok is planning to reduce a significant number of roles in its content moderation team in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it has to be seen by humans. The company reported a 76% decrease in shocking and graphic content handled by safety staff over the past year due to the use of its automated systems.
It is vital to combine staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a extensive automated help is really helping us work at speed.”
